by Mark Newell

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New Ruach Goodness

29/09/16

New Ruach Goodness 

You’ve talked and we’ve listened. We’ve sifted through and analysed all of your positive, negative and down right outlandish feedback on the products we have been bringing you since 2011. It has proven to be a demanding task both physically and mentally. However we’ve put our heads together and, with the help of copious amounts of coffee, we have been able to design, prototype and test many concepts. We are now extremely proud to present the all-new official Ruach catalogue. This new line of products is something every member of the team has worked incredibly hard on behind the curtain of social media. The outcome is a refreshing line of new cajons along with the introduction of our new, innovative pedalboards. From conceiving these ideas in the design process and watching them flourish into an entirely new product range, the past year has certainly been a helluva journey. Throughout all of this, it has been imperative for us to stick to hand making each and every product (nobody likes a sellout, man) whilst maintaining and delivering the level of quality customers expect from Ruach.

However, the changes don’t stop with the introduction of our new product line. We also recognise that along side the typical day to day operations of a company, it is equally as important to establish an identity on a more personal and social level. Given that all Ruach products are hand made for musicians by musicians, we are keen to keep our followers up to date with all the goings on behind the scenes. This is the first of what will become a regular blog update, the content of which will vary depending on what’s happening here at Ruach HQ and in the world of all things musical. Through these blogs we aim to break down the fourth wall and interact with not only our customers, but the ever growing community of musicians around the world who are as passionate about music as us. We will include sneak peeks into the design and manufacturing process of our products, tips and tricks on recording and making the most out of your Ruach products along with top picks from the Ruach team amongst other points of interest. While we aim to keep these blog updates as regular as possible, if you find yourself in need of even more Ruach goodness, follow us on Instagram and Twitter and drop us a like on Facebook. From any or all of these platforms you’ll be able to interact with the team and see what we get up to.

To our existing followers and customers we extend our most sincere gratitude. Thanks to you we have been able to expand as a company while keeping planet earth tickin’ by planting one tree for every cajon sold with the help of the Ruach Breathe initiative. To those who are new to Ruach, welcome. We aim to become your one stop shop for top quality, hand crafted instruments and equipment as well as growing a hub for the constantly expanding online presence of musicians from all musical backgrounds. In the mean time be sure to keep an eye on our social media for some fresh Ruach news coming your way very soon.

Until next time,

Ruach Team.


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